Jingle Cross
Sep
14
to Sep 17

Jingle Cross

Now the best bike racers in the world desend on Iowa City once again for the first of this prestigeous globally televised nine race series which premiers in Iowa this September. Only the top athletes from each nation are selected by their National Cycling Federations to compete. Last year's men's race was won by 2 time reigning World Champion Wout van Aert from Belgium. Van Aert will take on the other notable international superstars including Matthieu van Der Poole, Laurens Sweeck, and US National Champion Stephen Hyde. On the women's side, World Champion Sanne Cant of Belgium will try and unseat last year's Iowa City World Cup Champion and 13 time US National Champion Katie Compton. The Telenet UCI Cyclo-Cross World Cup will be broadcast LIVE globally to dozens of nations by the European broadcasting company Telenet. NBC Sports Network will broadcast in the US.

Cyclo-cross is a sport that combines cycling, steeplechase, and NASCAR all rolled into one. Athletes race around a 2 miles course with steep hills, difficult descents, mud, grass, sand and dirt. This is a circuit race so the athletes pass the spectators many times every few minutes as they go lap after lap over obstacles and barriers somtimes riding, sometimes running with their bikes. There's even a pit with mechanics and a pit crew for each athlete. Everything happens on the Johnson county fairgrounds and the action is all around you. Large screen TV's will relay the event too so no matter where you stand at the venue, you will see all the action. We've got fun and games all day for the Kids and its great for the family. And don't forget the great Iowa food vendors, bands, DJ's, and the new 3 day Deschutes Brewery Beers and Gears Oktoberfest  Celebration and you have a huge globally televised party!

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BelgiumBike Summer Tour 2017
Aug
20
to Sep 30

BelgiumBike Summer Tour 2017

BelgiumBike will be promoting the amazing custom clothing line Bioracer. The tour will also be the launch platform for our own new line Bicycle Armor. Half way we will be setting up our expo tent at the UCI WORLD CUP JINGLE CROSS in Iowa City. Where we will sponsor the WOMEN PRO 1,2 race! The winners bike will get a custom Bicycle Armor treatment. If you own a bicycle company of any kind and you would like to learn more about Bicycle Armor or need custom kits made: info@belgiumbike.com

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Horrible Hundred Cycling & Fitness Expo
Nov
20
7:00 AM07:00

Horrible Hundred Cycling & Fitness Expo

This year marks the 37th edition of the Horrible Hundred and another year for you to come and participate in the Florida Freewheelers’ marquee cycling event over two glorious days. What’s that I hear, “Florida has no hills!” Come see for yourself.   We will have warm-up rides on Saturday that will take you along scenic roads and portions of the actual routes. Along with packet pickup at Waterfront Park, enjoy lunch at an assortment of food trucks on Saturday afternoon.

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Horrible Hundred Cycling & Fitness Expo
Nov
19
10:00 AM10:00

Horrible Hundred Cycling & Fitness Expo

This year marks the 37th edition of the Horrible Hundred and another year for you to come and participate in the Florida Freewheelers’ marquee cycling event over two glorious days. What’s that I hear, “Florida has no hills!” Come see for yourself.   We will have warm-up rides on Saturday that will take you along scenic roads and portions of the actual routes. Along with packet pickup at Waterfront Park, enjoy lunch at an assortment of food trucks on Saturday afternoon.

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Interbike
Sep
20
to Sep 22

Interbike

The annual Interbike International Bicycle Exposition is where the bicycle industry gathers to celebrate, educate and conduct the business of cycling.  Bicycle retailers, media, importers and distributers can discover the latest in bicycle technology, including bicycle demos at the largest 2-day demo event for the trade – OutDoor Demo. Attendees can also meet with hundreds of exhibitors offering everything the bicycle industry has to offer, including: road, mountain, triathlon, electric bikes, nutrition, apparel, safety, accessories, power and more. Boost your cycling business by finding the latest products and trends, attending valuable retailer education sessions and networking with the top retailers and suppliers in the industry. Cycling enthusiasts can attend the show on Friday during our Customer Appreciate Day!

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National Sales Tour
Sep
11
to Oct 3

National Sales Tour

Once a year the BelgiumBike Owner and team spend weeks on the road visiting bike stores across America. Some stops to say hello and see new store renovations, others to introduce the newest and greatest products from our manufacturers in Belgium. 

This tour we had the honor to announce the newest Aero Technology from Bioracer. Using a green screen and advanced software any store in America can become a virtual wind tunnel facility. 

Even though the tour is over, we would love to schedule a phone call and continue to intrigue our customers with the best in the business.  

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